What Is A Squeeze Page Funnel?
Before breaking down the basics of how to create a squeeze page funnel and what it does for your business, I wanted to share this content produced by Russell Brunson, the founder and funnel God of ClickFunnels.com. ClickFunnels is the leading sales funnel software with over 65,000 active users. This easy to use software has helped hundreds of entrepreneurs earn millions of dollars through simple squeeze pages and sales funnels.
What’s so great about ClickFunnels is that it allows you to build highly complex sales funnels or these extremely simple squeeze pages to grow your email list. If you don’t have a ClickFunnels account yet, you can try it out risk free for 14 days with a free trial by clicking the button below. ?
That being said, I would only be doing you a disservice if I didn’t allow the master himself to explain squeeze page funnels to you. The following article below is transcribed and partially edited from the above video presented by Russell.
“Well, a squeeze page funnel is one of the most simple funnels we have. It’s basically just two simple pages. Page number one is what we call a squeeze page. This is where we’re asking somebody for their email address in exchange for something. It might be a lead magnet. It might be an ethical bribe. It might be some more information.
Then, on the next page, we thank them for their email address, and then we give them that thing that we promised them on the squeeze page. It’s very simple and very easy, and it’s one of the fastest and easiest ways to build a huge email list of subscribers. Now, I’m going to show you guys a couple of squeeze page templates, so you get an idea, because you’ve probably seen these a lot out there in the marketplace, and you may not even know what it was.
This is what a squeeze page may look like. Somebody’s offering you a free guide or a free report in exchange for your email address, okay? Here’s another one that’s very simple and very easy. Same thing, a free report, they opt in, and then you give them the email address. You could offer a free book, a free video, a free whitepaper, anything you can think of. You offer it for free. They give you their email address, and on the next page, you thank them, and then you actually give them the thing that you promised them. It’s very simple, and it’s a very easy way to start building a following of people, okay?
How To Create A Squeeze Page
All right, so here’s how it works:
Step number one: You have to create some kind of lead magnet, something you can give somebody in exchange for their email address.
Step number two: You just trade it for their email address. It’s a very simple process. It works super well. In fact, it’s almost too simple and too easy.
My question for you is how would you use a squeeze page funnel inside of your business? Well, one way is to get their email address, so you can follow up with your customers. Okay, I told you before, it takes someone, on average, seven times hearing your message, before they’re going to be ready to actually purchase something from you. By giving them something for free, in exchange for the email address, now you can follow up with them and have multiple times to try to sell them the product or service you really want to sell them, okay?
Number two is you can start getting new leads and build the relationship with them, so you can sell them other products and services in the future. Another thing is you can build an audience of people for an upcoming product you’re going to be launching in the future. Okay, now, we use squeeze pages in all sorts of aspects of our business, and it’s something you should be using, as well.
Now, here’s the example of one of my squeeze pages. This is a product I put together, called The Funnel Hacker Cookbook. I have a FREE PDF of this. It has my top 22 sales funnels you can use.
I send people here. They click on the button. It pops up. It asks for their email address. On the next page, I give them the download link to the email, to the cookbook, and then I also here offer them a physical copy they can buy, if they want to upgrade and get a physical copy of the cookbook. It’s a very simple squeeze page funnel that’s built me lists of tens of thousands of people in the last few months alone.
My question for you is what do you have that you could give away, AKA, what kind of lead magnet could you create in your company, to start generating your potential dream buyers? You could create some kind of free report or a whitepaper. You could make a free video. You could give away coupons. You could give access to something amazing, and a whole bunch of other things. Just think about what is it that your dream clients would want. Go and create that thing. Then you put it behind a squeeze page funnel.
Now, here’s some of the best squeeze page practices. This is an example of a very simple, very powerful squeeze page from one of my friends, Brian Moran. Now, on a squeeze page, a couple things….
1) I want to keep it simple. I don’t want to overwhelm them. I’m not trying to over complicate it, just very simple. “This is what I’m going to give you in exchange for your email address.”
2) I like having tons of curiosity. The more curiosity someone has in that thing you’re going to give them, the more likely they are to give you their actual email address. The next step is you’ve got to tell them what to do. Notice it says, download this thing right now, and then it says … It tells them what to do. Enter your email address down below to get this thing. You’re actually telling them exactly what to do. That’s known as a “Call to Action”.
Page number two best practices … You give them the thing that they ask for. For some reason, people sometimes don’t do this. They try to hide it down the road. If you do that, people aren’t going to trust you, and they’re not going to buy from you in the future, okay? You actually give them the thing that they ask for, and if you want to, then you can send them off into your next funnel, okay? Brian, in this funnel, gives them the manifesto they ask for, and then sends them off to the next funnel, where he actually sells one of his training courses, okay? That’s some of the best practices behind how squeeze page funnels work.
Now, back in the past, if you wanted to create a squeeze page, this is what you would have to do. You’d have to hire a designer to design the pages. You’d have to hire a webmaster to create them and code them and put them together, a programmer to set up the autoresponders and the programming, an analytics person to make sure it’s all working. It was expensive, and it took a lot of time.
Now, the good news for you is there’s a better way. The better way is you can use our simple share funnels. Now, down those video notes, there’s a whole bunch of amazing squeeze page funnels that I have been using over the last decade of my life, that convert amazingly well, that I’m just going to give you for free. You look down below and see them. Here’s a whole bunch of them. You can see exactly what they look like.
Pick which one you like. You click on a button, and then it’s going to take you to what we call a share funnel page. Now, on this page, it’s going to show you, behind the scenes, what all the pages in the share funnel look like. Then, if you have an account to ClickFunnels, it’ll just give you this funnel for free. It will literally push the thing inside your account, and then you can go, and you can start editing the pages.
If you don’t have a ClickFunnels account yet, we’ll actually give you a FREE 14-day trial. You can sign up, and then I’ll push this entire squeeze page funnel into your account. You can go in there, and you can edit it, make it. Add your lead magnet. Add your logos. Add your headline. Here’s your copy. That quick, you can have your own squeeze page funnel up, and be ready to start generating leads inside of your company.
Step number one in this process is to pick which template you like the most. There’s a ton of them to choose from. Find the one that looks the best, that fits your brand, and the thing you like the most. That’s step number one. Step number two … You just customize it.
Let me show you really quickly, how to create a squeeze page inside of ClickFunnels with ease. So right now I’m on the exact same page that you’re on. I look down here, and I find all these different templates. Which one of these is my favorite? I then just pick whichever one I like the most. I click on this Select This Funnel button, and it’s going to copy that entire funnel over inside my ClickFunnels account. All the pages, everything, will be copied over here, and so I can start editing it immediately.
After it’s copied, I click on the View Funnel button. That fast, the entire funnel’s copied into my account. Now, on the left-hand side here, notice these are all the different pages that I showed you inside this funnel. I would go through, and I would edit each of these pages. Right now, I’m going to edit just one and show you how easy it is. I click right here on Edit Page, and it’s going to take me inside the ClickFunnels Editor. Then from here, I can come here. I can just go where I can start clicking on things and changing them. “Hey, how are you doing?”
I can come right here. I can change out the logos. I can change out the images. Let’s say I want to change out the product shot from the book to something different. I click on images. I find my images. I can upload my own if I want. I’ll click on the camera here, and boom, that fast, this entire page is edited to look exactly the way I want it to.
If I don’t like something, I can go, and I can drag and drop it. I can move things around. There’s a bunch of things I can add, but ClickFunnels is so simple that anybody can do it. You don’t have to be technical. You just have to be able to drag and drop. You can make these funnels and these pages to be exactly the way you want. When you’re done, you click on the Save button right here. Then you click on Preview, and you can see exactly what your funnel looks like. That fast, your entire funnel is up and live. If you don’t like something, you can drag it. You can move it around. You just keep on having fun until it’s exactly the way you want. Then you exit, and you are done. That’s step number two: customizing it.
Now, again, all these templates are very simple and easy to customize. In fact, this was one template, and I customized it three different ways for three different businesses, but if you notice, it’s the exact same template. I just changed the headline, changed the images, changed the color scheme, and that fast, I can make this funnel match my brand, and that way it looks exactly the way I want it to look. I can do that in just minutes here, inside of ClickFunnels.
Now the third step is after you’ve done it, now you go out and launch it.
Congratulations! You’ve learned how to create a squeeze page! Pretty simple right?
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